Another Lesson From Google

02/01/2011 § Leave a comment

"Google drops real estate listings Search giant cites low use..."

According to a recent company blog post, Google is dropping their real estate listings “In part due to low usage, the proliferation of excellent property-search tools on real estate websites, and the infrastructure challenge posed by the impending retirement of the Google Base API, we’ve decided to discontinue the real estate feature within Google Maps on February 10, 2011.”

THE LESSON:  If you can’t provide the best service, don’t offer the service at all!

« Read the rest of this entry »

Close

01/27/2011 § Leave a comment

The word “close” has many different meanings depending on how it is used in a sentence.  Most salespeople use the word as a noun with the primary intent to “close the deal”.   Yet if we used the word as an adjective with the focus on “being close” – in a friendly relationship involving regular contact – more closings would happen with less effort.

« Read the rest of this entry »

Let It Snow, Let It Snow, Let It Snow

01/18/2011 § Leave a comment

Last week’s storm dropped 20 inches of snow on most of New England.  As we struggled with the challenge of “getting out”, a mental comparison between the snow and today’s real estate market developed in my mind . . . we knew both storms were coming; many had no contingency plan and now everyone is complaining we’re buried – us in snow and the real estate market in inventory.

So now what? 

« Read the rest of this entry »

A New Year, A New You…Not this year

01/05/2011 § Leave a comment

The New Year often starts with resolutions that focus on things we want to change – lose weight, get a better job, be a better parent/spouse/friend, etc.  These resolutions  are often based on discontent, are fleeting, and leave us disappointed by Spring.  This year instead of working to create a new you, work to appreciate yourself exactly the way you are. 

« Read the rest of this entry »

Get Real

12/27/2010 § Leave a comment

What is reality?  Should you be more realistic?  In this economic environment it becomes easy to be guided by other’s seemingly helpful advice to “get real”.  Some favorite “reality checks” include: get a traditional job, stop dreaming,  that’s too risky, don’t bother trying because it won’t pay off…the list is endless.    

The question is:  If everyone’s reality is based on their perception what makes one person’s reality more realistic than your own?

« Read the rest of this entry »

Price = Deal…NOT

12/13/2010 § Leave a comment

In today’s real estate environment everybody wants a “DEAL”.  The common misconception is that price = deal when in fact TERMS make a DEAL. 

Most buyers approach their real estate purchase with a price point.  They have been taught (and we as Realtors have reinforced) the idea that purchase price is the key to their search criteria.  Although it is important to understand affordability, the question becomes does purchase price really determine a “deal”?  « Read the rest of this entry »

The Stories We Tell

12/02/2010 § Leave a comment

We all have a story.  For some the story is of prosperity and opportunity; for others it is a story of blame and excuses.  Studies indicate that we have approximately 60,000 separate, often disconnected, thoughts during the day.  Are your thoughts creating a story of success or perpetuating a history of lack?

« Read the rest of this entry »